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THIS PEPSI IS FLAT

Big surprise, Pepsi pulled it's tone deaf " Live For Now " Ad starring socialite and reality personality Kendall Jenner in what had to be an expensive production complete with an anthem "Lions” by Skip Marley, large cast and several days of shooting, editing and revisions I'm sure. This stuff doesn't just fall together without some effort and coordination. I mention all of this because clearly A LOT of thought went into this production that fell so very flat. As an ad guy I can almost see the brief in my head:  Capture the passion and energy of the recent protests without any of the controversy. Yeah right. Pepsi failed to realize in order to inspire true authentic passion on a topic like this you HAVE to pick a side.  YOU HAVE TO PICK A SIDE.   You have to either risk being controversial in controversial times or stay out of the CONVERSATION all together, you know... to reference their own ad. Deciding whether to weigh in or not is...

ANTHONY WEINER

S o as a Marketer I am fascinated by politics. Building local and national brands, gauging public sentiment and adjusting strategy to optimize results. Politics is a Marketer’s dream.   Anthony Weiner's recent bid for Mayor of New York is an interesting case study on Brand self destruction. I have to admit I wasn't paying attention to the story until I saw his bid had legs and his greatest opponent was himself. Now I know that a great many of you are reading this from outside the US so allow me to briefly lay out the whole sordid tale of Anthony Weiner's damaged brand and how he tried to save it. Anthony David Weiner Former Democratic Congressman from New York Previously fervent bachelor with notable affairs before marriage Preoccupation with sexting revealed on the Opie and Andy radio show Insistent denials coupled with a claim his Twitter account was hacked by opponents Investigation started by private security firm costing Weiner about $45 More p...

TRAYVON

W hat we witnessed last night July 13, 2013 doesn't even come close to resembling justice yet it’s the system we live under; a system that is sending a clear and not so subtle message that people of color are not equally protected under the law. Do not tell me this wasn't racial. Do not insult my intelligence with fairy tales of equality designed to lull  disenfranchised masses into compliance. If the ethnicities had been reversed the Sanford police department would NOT have had to yield to pressure to arrest the shooter, it would have been done. By and large when the shooter looks like me he is arrested or shot in haste. And for those that believe because Zimmerman has Hispanic roots it negates the race issue, I’ll remind you that this country is all about PERCEPTION . You ARE what you appear to be. Your book IS judged by its cover. And to the disgrace of Dr. Martin Luther King Jr’s dream, you are prejudged by the color of your skin way before most can even get t...