Big surprise, Pepsi pulled it's tone deaf " Live For Now " Ad starring socialite and reality personality Kendall Jenner in what had to be an expensive production complete with an anthem "Lions” by Skip Marley, large cast and several days of shooting, editing and revisions I'm sure. This stuff doesn't just fall together without some effort and coordination. I mention all of this because clearly A LOT of thought went into this production that fell so very flat. As an ad guy I can almost see the brief in my head: Capture the passion and energy of the recent protests without any of the controversy. Yeah right. Pepsi failed to realize in order to inspire true authentic passion on a topic like this you HAVE to pick a side. YOU HAVE TO PICK A SIDE. You have to either risk being controversial in controversial times or stay out of the CONVERSATION all together, you know... to reference their own ad. Deciding whether to weigh in or not is...
Realizing your place and purpose