S o as a Marketer I am fascinated by politics. Building local and national brands, gauging public sentiment and adjusting strategy to optimize results. Politics is a Marketer’s dream. Anthony Weiner's recent bid for Mayor of New York is an interesting case study on Brand self destruction. I have to admit I wasn't paying attention to the story until I saw his bid had legs and his greatest opponent was himself. Now I know that a great many of you are reading this from outside the US so allow me to briefly lay out the whole sordid tale of Anthony Weiner's damaged brand and how he tried to save it. Anthony David Weiner Former Democratic Congressman from New York Previously fervent bachelor with notable affairs before marriage Preoccupation with sexting revealed on the Opie and Andy radio show Insistent denials coupled with a claim his Twitter account was hacked by opponents Investigation started by private security firm costing Weiner about $45 More p...
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